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MEDIA ECOLOGY THEORISTS - Coggle Diagram

- - - - Interpretation of Mcluhan: Strate argues that the medium through which information is transmitted is just as important, if not more important, than the content of the message itself. The form of communication shapes our perceptions and understanding of the message.
      - Suggests the ability to communicate orally is essential for creating a sense of community and social connection.
  - - - EG. poorly tuned radio, which requires the listener to make an effort to extract meaning from the incomplete information being presented
  - - - Argued that media plays a central role in shaping culture, and that understanding media requires an understanding of the social and cultural contexts.
      - emphasized the need for a cultural approach to communication that takes into account the complex ways in which communication shapes and is shaped by culture.
    - - supported this idea
      - also proposed time-based vs space-based media
        
        "Time-based media" - a medium of communication that is less mobile and dynamic but more temporally stable.
        
        "Space-based media" - a medium of communication that is highly mobile and dynamic but less temporally stable.
- - - - In addition to technological determinism, Mumford argued that media can be used to manipulate public opinion, and that those who control the media have the power to shape society.
  - - - Emphasized the impact of technology on communication and human consciousness.
        
        suggested that the shift from oral to written communication allowed for the development of abstract thought and reflection, and that it fundamentally changed the way humans think and communicate.
        
        suggested that electronic media led to a more fragmented and visual mode of communication
        
        Importance of orality: argued that orality has a unique power to create community and to convey cultural knowledge and values.
    - - focuses on the ways in which digital technologies are shaping society and culture.
        
        Activism - the use of social media and online platforms for organizing and mobilizing events
        
        Gender - how gender influences the use and development of digital technologies, and how digital technologies are impacting gender relations.
        
        Privacy and Surveillance - how digital technologies are challenging traditional notions of privacy, and how they are enabling new forms of surveillance and control.
        
        Digital Literacy - stresses the importance of digital literacy to participate fully in digital culture and to protect one's rights and privacy.