Increase Netflix subscription
Content Strategy
User flow in subscription
Business strategy
Pricing strategy
Quarterly/annual subscription plans
Provide ad-included plan with less price
Provide free trail period with limited content
By providing discounts on long-term subscriptions
Because this may provoke impulsive buying
Because other OTT platforms does offer these plans
Because users would like to access and get a feel of the content
Because users feel the current price is high
Add more regional content
Because majority of the users would like to watch regional content
Recommend regional content
By providing recommendations and thumbnails during signup
Because it encourages users to subscribe
Provide Ads in social media like: Instagram / Facebook reels, Moj etc.
Because short video content consumption is very huge and hence reach can be increased
Gmail / Microsoft / Facebook login integration
Because this makes the sign-up / login very simple and users need not remember password
Highlight the device information
Because users feel they are not well informed about the number of devices
Partnership with ISPs / Smart TV OEMs to include subscription in their package
Because people don't feel the price as too high when included in the package