Increase Netflix subscription

Content Strategy

User flow in subscription

Business strategy

Pricing strategy

Quarterly/annual subscription plans

Provide ad-included plan with less price

Provide free trail period with limited content

By providing discounts on long-term subscriptions

Because this may provoke impulsive buying

Because other OTT platforms does offer these plans

Because users would like to access and get a feel of the content

Because users feel the current price is high

Add more regional content

Because majority of the users would like to watch regional content

Recommend regional content

By providing recommendations and thumbnails during signup

Because it encourages users to subscribe

Provide Ads in social media like: Instagram / Facebook reels, Moj etc.

Because short video content consumption is very huge and hence reach can be increased

Gmail / Microsoft / Facebook login integration

Because this makes the sign-up / login very simple and users need not remember password

Highlight the device information

Because users feel they are not well informed about the number of devices

Partnership with ISPs / Smart TV OEMs to include subscription in their package

Because people don't feel the price as too high when included in the package