Please enable JavaScript.
Coggle requires JavaScript to display documents.
Structure of the Small and Medium Company, is the art of converting -…
Structure of the Small and Medium
Company
The Value of Dreaming
The Company is Me!
say it how many times
are necessary
Think about it
analyze it
try to put it into practice
compare it with reality
Experiences to Provide, Needs to Satisfy
you as a company
satisfies
needs
through
the experience you offer
you decide
what experiences to offer
Wishes
his obsession
to run a company
he has to be obsessed with her
fills it with
energy
force
motivation
justification for
do something
Name and Identity
recommendations
relation to what you offer
name according to potential customers
Do not limit your name to a product or service
phrase or description of what you offer
hallmarks such as, jingles, colors, layouts, greetings
To have success
there must be a
Innovative Process
Goes from
Information available
until the
competence
business
Innovation as a Strategic Concept
include
strategy
processes
services
products
Creating smiles
Satisfy Needs... Who?
You have to look for
people who have needs
desires that we can satisfy
are willing to pay for it
Satisfy Needs... How?
how will we give that satisfaction
let's define the products
services
define the "how"
will produce
production methods
how will you sell it
how will you promote it
Satisfy Needs... Where?
define
required location
the set of experiences
the process of generating smiles in customers
places where this process will take place
Satisfy Needs... with whom?
Satisfy Needs... with whom?
define who can help us
employees
supplier
one who provides fast service
talking about money
think first of
money to earn
think
How much
do you want to win?
be specific
Consider what you need
and what you want more
When do you want to reach the desired quantity?
How much do you want to earn per month?
How much do you want to earn per year?
How much do you want to have saved in the bank?
Remember that
1 more item...
money to pay
Money Receivable (Prices)
formula
money to earn
= Money Receivable
– Money to Pay
money needed
needs money
How much exactly do you need?
Do you know how to find it?
3 more items...
we refer to
costs
example
form
materials
1 more item...
advertising
1 more item...
bills
is the art of converting
Innovation
the ideas
product knowledge
processes
or new services