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Riptide 2013 - Coggle Diagram
Riptide 2013
Theory
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Judith Butler - gender is a construct - representation - 'masculine' and 'feminine' are created through repetition.
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Context
Vance Joy is an Australian singer-songwriter signed to Atlantic Records (a subsidiary of major label, Warner)
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The video was directed by Dimitri Basil and Laura Gorun and has had nearly 100 million views on YouTube
Low budget - same sort of backgrounds, small cast
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Audience - 14-25, artistic, creative, guitar, ukulele
The music video is reflective of genre, most important is music (we don't see Vance Joy)
Way the video was distributed/ shared economic - doesn't spend much on first music video - YouTube - free
Social media - free
Media language
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Woman singing - seen to be luxury fits the Eurocentric beauty ideals, stereotypical, women's worth through looks, under the spot light
As we go back to her, her makeup is crying, lipstick smudged - victim of violence
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Representation
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Men are seen in typically powerful positions and often see them as 'voyeurs' looking at women through a male gaze
Lyrics
'Oh, all my friends are turning green' - showing money after - symbolic
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