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MARKETING THROUGH TRADE FAIRS - Coggle Diagram
MARKETING THROUGH TRADE FAIRS
merchandising
types
sport mechandise
selling team product, such as shirt and memorabilia, at a premium price
sign merchandising deals or licensing deals with sponsors or other commercial partners
film, book and music mechandising
used in promotion of films, books and brands and popstars
using promotional merchandise
in-pack offers
item inside packaging
on-pack offers
gift, including money-off offers and competitions, which are promoted on the packaging and can be obtained follow the intructions given
freebies/goodies
promotion items are given away
corporate gifts
luxury items with a company logo, given to special clients or VIPs
definition
a marketing practice: use brand image of a product to sell another product
trade shows
definition: a large exposition to promote awareness and sales of especially new products within an industry
types
public trade show
vertival trade show
horizontal trade show
conferences
seminars
congresses
how to organise
checklist