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Can persuasion through the ELM technique impact or influence our attitudes…

- - - - CPR
        
        It implies that when an individual is engaged with CPR, they have an increase likelihood to be persuaded by the message if it contains strong and compelling arguments. They must be relevant to their values and beliefs for maximum influence. This is because CPR is associated with the long-term attitude change and cognitive elaboration
      - PR
        
        More likely to be persuaded by arguments that play on emotions, use reliable spokesperson or rely on peripheral factors. Is the style of persuasion that influence people without direct relation to the message itself.
    - - Source
        
        How credible the speaker is, drastically influences how effective the persuasive message is
      - Message
        
        The design of the message influences its persuasive effectiveness. e.g people tend to be more persuaded by messages that do not directly target them
      - Audience
        
        Attitudes may change depending on the characteristics of the audience. If an audience is distracted or not paying attention, they will be less likely to be persuaded.
    - - Direct
        
        Are generally considered to be more impactful than indirect influence, as they involve personal experience or engagement to the event.
      - Indirect
        
        Refers to experiences that are obtained through second-hand sources, such as being told by someone else, researching or reading a book.
- - - - Refers to an individuals emotional response or feelings towards an object, person or idea.
    - - Refers to the individuals actions or behavior towards an object, person or idea
    - - Refers to an individuals beliefs, thoughts and opinions towards an object, person or idea
- - - - Tests the DV before and after the experimental group has been exposed to the IV
    - - Deliberately allocates participants with similar characteristics into same groups
    - - Control Group
        
        Does NOT receive the IV
      - Experimental group
        
        DOES receive the IV
    - - Provides maximum control over extraneous variables affecting the DV due to controlled nature.
      - Can determine cause and effect relationship
      - Controlled setting makes replicating the experiment easier
    - - May not represent the entire population
      - Controlled setting may make it ineplicable in a real world sense
  - - - Some certain behaviors can be observed in a natural setting, making it the only feasible method
    - - Both still have an IV and DV
      - Observational can still have a control group
      - Both can be done in a controlled way
    - - Is a far more cheaper method of experimenting
      - Allows the examination of possible unethical IV
      - Allows for larger sample sizes
      - Allows the observation of human behavior in a natural setting
    - - Can be hard or impossible to replicate the experiment
      - Observer bias can negatively impact on the results
  - - - Focus Group
        
        A group interview that obtains data through discussion between participants
        
        Participants encouraged to talk with one another
        
        A facilitator guides the discussion to make sure everyone expresses their views
      - Delphi Technique
        
        Uses a series of self administered questionnaires and feedback to obtain the opinions of an expert.
        
        Data is in a written format
        
        Experts do not need to be together to give data to researcher
      - Interviews
        
        Can be structured e.g general conversations with prompts, or structured with regulated questions that the interviewee cannot deviate from
        
        Can produce long and in depth qualitative data, however has a very small sample size
    - - Not cost heavy
      - Can produce very lengthy and legitimate qualitative data
      - Very flexible in terms of location, when it happens etc
      - Delphi technique provides reliable infomration
    - - Can result in heavy bias
      - Very small sample size in certain scenarios
- - - - Informed of all the potential risks
      - Informed of the right to withdraw
      - CANNOT involve bribery or coercion
      - Consent must be in a form
      - If under 18, participants must have a caregiver sign/consent
    - - Participants have the right to privacy, all details of their involvement cannot be disclosed unless written consent is obtained
      - No personal names or information (phone number, address etc)
      - Use ID numbers as a way of collecting information
    - - No negative consequences upon refusal
      - It is vital that all participants are present voluntarily, and are not forced
    - - Participants must be informed that at any point in time they have the right to withdraw from the experiment
      - Withdrawing will not result in any form of consequence
      - Researcher is allowed to withdraw participants themselves
    - - Can only occur AFTER the experiment has taken place
      - Participants are debriefed of the purpose of the research
      - Researcher explains what will be done with the data, as well as where it will go
      - Answers any questions participants may have
- - - - Questionnaires
      - Interviews
      - Descriptions