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Chapter 10 - Coggle Diagram
Chapter 10
Company and Product Costs
Variable costs
Total costs
Fixed costs
Experience or learning curve
The Market and Demand
Monopolistic competition
Oligopolistic competition
Pure competition
Pure monopoly
Other Internal and External Considerations Affecting Price Decisions
External factors
Overall Marketing Strategy, Objectives and Mix
Target costing
Non-price strategies
Internal factors
Break-Even Analysis and Target Profit Pricing
Target profit pricing is
Break-even pricing
What Is Price?
What is Price?
Price is the amount of money charged for a product or service.
Price is the only element in the marketing mix that produces revenue; all other elements represent costs.
Factors to Consider When Setting Prices
Customer Perception of Value
Cost-based pricing is product-driven.
Everyday low pricing (EDLP)
High-low pricing
Pricing power
Value-added pricing
Value-based pricing is customer-driven.