Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter 5 - Coggle Diagram
Chapter 5
Characteristics Affecting Consumer Behavior
Cultural Factors:Reference groups+ family+ roles and status
Personal Factors
Age and life-cycle stage
Occupation
Economic situation: Personal income+Savings
+Interest rates
Lifestyle:activities+ interests+ opinions
Personality + self-concept
Social Factors:Buyer’s culture+ Buyer’s subculture+Buyer’s social class
Psychological Factors
Motivation: Motive+ Motivation research
Perception: Selective attention+Selective distortion
+Selective retention
Learning: Drives+Stimuli+Cues,..
Beliefs and attitudes: Knowledge+ Opinion+ Faith
Types of Buying Decision Behavior
Dissonance-reducing buying behavior: expensive+infrequent+ or risky purchase
Habitual buying behavior
Complex buying behavior
Variety-seeking buying behavior
The Buyer Decision Process for New Products
Individual Differences in Innovation
Early adopters +Early majority
Laggards+ Late majority
Stages in the Adoption Process: Evaluation+Trial+Adoption
Influence of Product Characteristics on Rate of Adoption
Divisibility+Relative advantage
Compatibility +Complexity
Model of Consumer Behavior
Consumer market : the personal consumption+final consumers.
Consumer buyer behavior : buying behavior final consumers+ individuals and households
The Buyer Decision Process
Post-purchase behavior+Purchase decision
Evaluation of alternatives+ Information search