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Unit 2: Mind Map, (Labour and Legitimacy), Feminism= being an advocate for…

- - - - Post Queer and Gay male beauty influencers.
        
        Post Feminism.
        
        Post Feminist Nirvana
        
        Girlfriendship
        
        Surveillance and discipline play a role in post feminist media texts, which can be understood as Girlfriendship. Girlfriend surveillance is also noted in post queer gay male beauty influencers. “Dynamics in the role of girlfriend culture in intensifying ideals of beauty, compounded through girlfriend surveillance” (Chen & Kanai, 2022).Girlfriendship in the context of these feminized aesthetics performed by gay male influencers and female influencers is the concept that “many women watch many women.” Also referred to as the gynaeopticon, girlfriend influencers are meant to pressure and discipline girlfriends into feminine bodies, psyches, characteristics, lifestyle choices, and overall conform to hegemonic feminine beauty standards (Chen & Kanai, 2022). Girlfriends who fail to maintain “the conditions of the gynaeopticon are ostracized and punished” until they conform to the beauty industrial complex (Chen & Kanai, 2022).
        
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- - - - Hollow representation
        
        Sobande (2021) discusses one example of appropriating Blackness with virtual/digital influencers.
        
        Cultural appropriation can be defined as those with inherent cultural power taking and adapting "cultural elements" from those who are kept from power. It allows for the continued exploitation of Black people and culture.
        
        Memeification of BLM and Black out Tuesday as an example.
      - Spectacularizing Black representations and Black pain by decontextualizing Black content.
      - Wellman (2022) discusses that one way of establishing credibility/authenticity in highly visible field of content creation is to relate to trending "woke" politics. Navigating audience expectations allows for further "impression management in the attention economy."
        
        "Platform activism" is algorithmically encouraged aesthetic content that superficially engages with political or social justice topics. They prioritize engagement and optics over genuine analysis or actively challenging any power structures. Hashtag feminism acts as an example.
    - - The privilege White people have of opting out of discussions surrounding race and other politics, and engaging with (read: coopting) them uncritically.
- - - - Fakery and Legitimacy: Through this scrutiny the women are judged against unattainable standards that question their femininity, moral character, and labour. Labelling an influencer as 'fake' detracts from their image.
        
        Horizontal Digital Violence: Through hateblogs and other sites of call-out culture, (ostensibly) women critique (almost exclusively) other women as not being feminine in the right way or appropriate role models.
        
        Gendered Authenticity Policing: Snark and call outs act as mass expressions of frustration with the patriarchy and the ways that women are limited. However, these spaces end up critiquing individuals more than systems.
  - - - Risky Content. Risky content can be seen by influencers who speak out against brands.
        Often this task is left to women of color to “take on the labor of calling out racism in a variety of digital contexts, labor that is often unwanted and labeled toxic by other members of the community” (Lawson, 2021)
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- - - - Highfield and Leaver propose this method, which looks at a particular collection of Instagram posts (hashtags) to gain more insight into its content or activity.
    - - This approach to visual analysis emerges from a poststructuralist perspective. Poststructuralists believe that images have no accurate meaning, there are numerous interpretations of an image.
      - In a media text, certain questions persists. What discourses are implied? What is produced from these implied discourses? What power relations does the given knowledge uphold?
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