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Internal Influences - Coggle Diagram
Internal Influences
Motivation
Homeostasis
Self-Improvement
Utilitarian motivation
Often linked to homeostasis
Hedonic motivation
Factors
Involvment
Consumer
Product
Shopping
Situational
Enduring
Emotional
State of flow
Memory
Implicit and Explicit memory
Generated by
Repetition
Mental coding through traces and preexisting knowledge
Chunking
Multiple store theory
Sensory memory
Limitless storage
Extremely Short term
Iconic: visual
Echoic: sound
workbench memory
Limited capacity
Short term
Encoding and retrieval process
long-term memory
Unlimited capacity
Unlimited duration
Linked to rumination and nostalgia
Schema
Ties memory to brands
Exhibit 4.8 and 4.9 look like a mind map
Emotions
Affected by
Cognitive appraisal theory
Agency
Equity
Outcome
Anticipation
Mood
Emotional Contagion
Measurements
PAD
PANAS
Emotional expressiveness
Emotional intelligence
Can affect consumer
Schema-based affect
Aesthetic labor
Perception
An interpretation of reality
Subjective
Selective distortion can play a role
All stimuli may not be perceived
Subliminal processing
Implicit memory
Involuntary attention
Mere association effect
The Process
Exposed to stimuli
Goal of attention
Must get by selective attention
Comprehend the stimuli
Sensing
Through the five senses
Organizing
A cognitive process
Reacting
Factors to comprehension
Message characteristics
Congruency
Physical characteristics
Simplicity
Language
Focal point (figure)
Receiver characteristics
Intelligence/Knowledge/Ability
Involvement
Familiarity/adaptation level
Expectation
Environmental characteristics
Intensity
Framing
Media/technology
Construal level
Timing
Learning
Unintentional
Classical conditioning
Ex: Pavlov
Instrumental Conditioning
Positive reinforcement
Punishers
Intentional
Leads to explicit memory
Semantic wiring