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The Big Issue industry - Coggle Diagram
The Big Issue industry
The Big Issue Ltd is an independent magazine, not in a conglomerate (Curran & Seaton)
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Diversified into:
- The Big Issue Foundation
- The Big Issue Invest
- The Big Issue Shop
The Big Issue Foundation (1995)
- provides direct support to homeless people
- mental health, domestic abuse, housing
- community projects
The Big Issue Invest (2005)
- provide funds to people with good business plans who are finding it hard to get funds
The Big Issue Shop (2016)
- online shop selling merchandise
- all revenue goes back into helping people
- Advertising reflects affluent audience by including consumer products & is way for TBI to make some extra revenue
- reserve some advertising space for charity, environmental, community adverts
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