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Extension Strategies - Coggle Diagram

- - - - percentage discounts (20% off)
      - "x dollars off"
      - buy one, get one free
      - multi-buys
      - free shipping
      - try before purchase
      - gift with purchase
- - - - make appearance of product more appealing
        
        use of more attractive colors or materials
        
        improve packaging and design
        
        improve speed of product delivery
- - - - different regions
      - overseas markets
- - - - different flavours
      - vegetarian product
      - diet version of existing product (diet coke, coke zero)
- - - - marketing
      - packaging
      - pricing
      - product design