WHAT IS DIRECT MARKETING? :

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Very effective

Take action

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The client : buys products ,visits the website ,goes to the store

Hiche market

Tailored

Potential clients

Specifi message

Access to data base

Personalized message ( direct communication) (one by one)

Impact of the direct communication

Analyse emails-database

Strategies

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Telemarketing,messages SMS,Newsletters.,Brochures and catalogs.

Information about the company, product or service that is of interest to the consumer is sent.