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Research questions, How? - Coggle Diagram
Research questions
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How can Mansory overcome the perception that they prioritize flashy and ostentatious designs over performance and engineering through a website
Why?
o change the perception of the brand: By showcasing the technical specifications and engineering aspects of their vehicles on their website, Mansory can change the perception that they prioritize flashy designs over performance and engineering.
To build credibility with potential customers: By featuring customer reviews and testimonials, Mansory can build credibility with potential customers who prioritize technical excellence in their vehicles.
To cater to individual preferences: By offering detailed customization options, Mansory can cater to the individual preferences of their customers and provide them with a high-performance vehicle that meets their needs.
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How
Design a user-friendly website: Mansory could design a user-friendly website that prioritizes showcasing the technical aspects of their designs, rather than focusing solely on flashy visuals. The website should be easy to navigate, with clear descriptions of each vehicle's technical specifications and performance improvements.
Provide detailed technical information: The website should provide detailed technical information about each vehicle, including engine specifications, performance data, and any improvements made to the vehicle's engineering. This can help demonstrate Mansory's commitment to performance and engineering and appeal to serious car enthusiasts.
Include customer reviews and testimonials: Including customer reviews and testimonials on the website can help demonstrate that Mansory's vehicles are not just about flashy designs, but also provide significant technical improvements. Positive feedback from satisfied customers can help overcome any negative perceptions of the brand.
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How effective would a Brochure be for Mansory, and what creative strategies could be employed to showcase their technical and performance capabilities, customization options, and emotional appeal to potential customers?
Why?
To showcase technical and performance capabilities: By highlighting technical specifications and engineering aspects, the brochure can effectively showcase Mansory's technical and performance capabilities to potential customers.
To demonstrate customization options: By featuring customization options, the brochure can demonstrate that Mansory is committed to providing vehicles that meet individual customer preferences.
To create an emotional connection with customers: By incorporating emotional appeal, the brochure can create an emotional connection with potential customers and showcase the unique design features of Mansory's vehicles.
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How?
Highlight technical specifications: The brochure should prominently display the technical specifications and engineering aspects of Mansory's vehicles. This can include information such as horsepower, torque, acceleration, and other performance metrics. This will help potential customers understand that Mansory's cars are not just flashy designs, but high-performance machines.
Feature customization options: The brochure should showcase the different customization options available to customers. This can include options for engine tuning, suspension upgrades, and aerodynamic enhancements, among others. This will demonstrate that Mansory is committed to providing vehicles that meet individual customer preferences.
Incorporate emotional appeal: The brochure should also incorporate emotional appeal by showcasing the unique and luxurious design features of Mansory's vehicles. This can include details such as premium materials, unique paint finishes, and customized interiors. This will help potential customers connect with the brand and its products on an emotional level.
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What are the best practices for designing a website that is user-friendly and provides a good customer experience?
Why?
User Satisfaction: A website that is easy to use and navigate is likely to lead to higher user satisfaction. This can lead to repeat visits and a higher likelihood of conversion.
Accessibility: A user-friendly website is also more accessible to a wider range of users, including those with disabilities or who may be less familiar with technology. This can help ensure that a website is inclusive and welcoming to all users.
Competitive Advantage: With so many websites competing for users' attention, providing a great user experience can be a key differentiator for a brand. A user-friendly website can help establish a positive reputation and improve the likelihood of users recommending the site to others.
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How?
Intuitive Navigation: A website should have an intuitive and straightforward navigation system, allowing users to find what they are looking for quickly and easily. A clear and organized menu with descriptive labels and sub-menus can help improve the user experience.
Consistent Design: A consistent design throughout the website creates a sense of familiarity and predictability for users. This includes consistent typography, colors, and layout, as well as the use of visual hierarchy to prioritize important content.
Responsive Design: With a growing number of users accessing websites from mobile devices, it is essential to ensure that a website has a responsive design that adjusts to different screen sizes. This helps ensure a seamless experience across different devices.
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