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Prepare to launch - Coggle Diagram

- - - - Have you achieved “product-market it”?
        
        Demonstrated demand from adopters in your beach head market
        
        Customers passionate about your solution
      - Return to Discovery absent passionate key adopters
    - - Not about selling, about listening
        
        Test your hypotheses
        
        Done by founders...outside the building
    - - Based on feedback heard by founders
        
        Fast, agile and opportunistic
    - - Creation comes after proof of sales
        
        Spend to scale based on facts, not guesses
        
        Begins only with repeatable, scalable processes for sales, marketing, demand creation
    - - Traditional lean approach puts company at the end