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SEGMENTATION - Coggle Diagram
SEGMENTATION
DEMOGRAPHY & LIFESTYLE
Household Income
Income band
Investment Resources
Income Triggers
Length of Residence
Age
Gender
Profit Margin
Hobbies
Education
Niches
Family Composition
Sports
Marital Status
At least 1 single
At least 1 married
Both married and single
Shopping Preferences
Travel
Wealth Resources
Target Net Worth
SERVICE
Max Vehicle Mileage
Total service visits (1M,3M,6M,9M,12M)
Repair Issues flag
Service Cost
Avg service Duration
Avg Repairs per Car
Count of distinct Issues
TRANSACTION
Tenure
Recent car ownership Tenure in years
Current Car Ownership Tenure
Car Disposal
Last disposal model
No. of vehicle disposed
Aftersales
Total accessories purchased
Aftersales acc purchase flag
Region name
Finance Type
Finance type count
Cash
Loan
Lease
Purchase Type
Purchase type count
New
CPO
Used
Car Owned
Purchase Amount
Model Year
Model description
No. of Current cars
No. of Total cars
No. of Unique model owned
BEV Flag
SURVEY
CSI score
No. of surveys taken
NPS score
ENGAGEMENT
Engage Status
In last 4 to 6M
In last 6 to 12M
In last 3M
Campaign Type
Continuity
Conquest
Aftersales
Loyalty
Launch