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1.2.1 Demand - Coggle Diagram
1.2.1 Demand
Prices of Substitutes
Goods that can be brought as a substitute to others, but perform the same function.
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Advertising and branding
A successful advertising campaign for a firm is likely to increase demand and reduce demand for competitors.
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External shocks
Such as government legislation, economic changes etc
Seasonality
Eg summer will mean an increase in demand for ice cream, and Christmas
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