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Psychology of Social Life (PoSL) 1, 7 assumptions associated with social…
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Why social psychology?
Traditional (personality) psychology failed to explain all aspects of behaviors. [example: why do normal people panic buy and hoard toilet paper during a lockdown]
After 100 years of test development, we still unable to predict how people will behave in the future [use an ATAR score to select University students instead of intelligence, personality and motivation psychological tests].
Huge amounts of studies that demonstrate that people were not acting independently (or as their personality dictates) (eg, Asch. Milgram, Zimbardo, Latane & Darley) [example: 65% of regular adults could be manipulated to "kill" innocent volunteers]
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