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External Analysis Assignment Structure - Coggle Diagram
External Analysis
Assignment Structure
Introduction
Define the industry
Draw the boundary of the analysis
Data
Gov.UK Statistics
Statistica
ONS data
PEST / Broad
Factor Analysis
Political
Barriers to international trade
Changes in government regulation
Tax Policy
Employment laws
Country-specific political risk
Environmental
Interest rates
Foreign exchange rates
Inflation
Gross Domestic Product (GDP) growth rates
Social-Cultural
Population growth
Education Level
Health Consciousness and trends
Nature and the environment
Age cohort changes
Technological
Research & development (R&D) investment
Scientific advances
Emerging technologies
Diffusion of technologies
6 Forces
Competition in the industry
Potential of new entrants into the industry
Power of suppliers
Power of customers
Threat of substitutes
Complements
SWOT
Strengths
Weaknesses
Opportunities
Threats
Conclusion