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Generation and commercialization of Educational Projects, Generation and…
Generation and commercialization of Educational Projects
Generation and commercialization of Educational Projects
Educational Marketing Fundamentals
It is based on a process of investigation of social needs to develop educational services aimed at satisfying them.
The educational service and its assessment
It comprises a set of legal regulations, curricular programs, education by levels and grades, non-formal and informal education, educational establishments.
Promotional strategies of educational projects.
New strategies to attract and retain students must be taken into consideration in an agile, didactic and complete way.
framework of ethics of education:
how to diagnose, plan, develop and communicate educational projects with pedagogical effectiveness, socio-community effectiveness
how to investigate and satisfy the expectations that the community places in the educational institution.
how to grow and adapt to the challenges of the 21st century by providing a quality educational service.
Application workshop: Construction of a survey
the following points should be considered:
-formulation of hypotheses or objects
determination of variables: make them operational by specifying their dimensions
content planning.
-formal elaboration, formal writing of the questions and determination of the criteria
Critical judgement
-Reformulation
definitive questionnaire