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Consumer Behavior Chapters 3-5, Emotions, Product Placement, Shape, Dual…
Consumer Behavior Chapters 3-5
Perception
Consumer learning
Exposure
Sensing process
Attention
Noticeable Difference
Selective & Subliminal
Motivation
Homeostasis
Self-Improvement
Involvement / Investment
Memory
Message
Congruity
Simplicity
Source
Reciever
prior knowledge
familiarity
expectations
Associative
Networks
Environment
Framing
Media
Timing
Emotions
Mood
Affect
Product Placement
Shape
Physical characteristics
/ Presentation
Marketing
Repetition
Dual coding
Chunking
Needs
(Maslow)
Utilitarian
Hedonic
Spacing
Intensity
Color
Font
Numbers