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Britain 5/2, Realignment of the Labour party - Coggle Diagram

- - - - Blair referred to New Labour from 1994 - to distance the party from the radical image of the 1980s.
      - Blair and Brown presented the party as friendly to business and not just the trade unions.
      - Blair appeared as a moderate and was attractive to middle England and young voters.
    - - Press secretary Alastair Campbell changed Labour’s relationship with the press and media.
      - Peter Mandelson controlled the party’s communications to ensure a consistent and coherent message. By 1997 the majority of the press supported Labour