Digital Marketing Roadmap
Introduction to Digital Marketing
Definition of Digital Marketing
Difference between Traditional and Digital Marketing
Importance of Digital Marketing
Digital Marketing Strategy
Setting goals and objectives
Defining your USP (Unique Selling Proposition)
Identifying your target audience
Conducting a SWOT analysis
Digital Marketing Channels
Email Marketing
Content Marketing
Social Media Marketing (SMM)
Mobile Marketing
Pay-per-click Advertising (PPC)
Search Engine Optimization (SEO)
What is SEO and how it works
Facebook Ads
Introduction to Social Media Marketing
Introduction to Email Marketing
Introduction to Content Marketing
Keyword Research
On-page Optimization
Off-page Optimization
Technical SEO
Local SEO
Instagram Ads
Bing Ads
LinkedIn Ads
Google Ads
Twitter Ads
Introduction to PPC
Instagram Marketing
Twitter Marketing
LinkedIn Marketing
YouTube Marketing
Facebook Marketing
Building an email list
Creating effective email campaigns
Email Marketing Metrics
Types of Content Marketing
Content Creation
Content Distribution
Content Marketing Metrics
SMS Marketing
SMS Marketing
Mobile App Marketing
Introduction to Mobile Marketing
Analyzing and Measuring Digital Marketing Performance
Social Media Analytics
Email Marketing Analytics
Google Analytics
Conversion Rate Optimization (CRO)
Introduction to Analytics
Creating a Digital Marketing Plan
Creating a Digital Marketing Timeline
Measuring and Adjusting your Digital Marketing Plan
Creating a Digital Marketing Budget
Future Trends in Digital Marketing
Virtual and Augmented Reality in Digital Marketing
Voice Search Optimization
Artificial Intelligence in Digital Marketing