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Topic K : Marketing and Society - Coggle Diagram
Topic K : Marketing and Society
Marketing's impact on
individual consumers
Deceptive Pricing
Deceptive Promotion
Excessive Mark-ups
Deceptive Packaging
High Promotion and Distribution
High Pressure Selling
High Prices
Shoddy, Unsafe or Harmful Products
Planned Obsolescence
Marketing's impact
on society
Too few social goods
False wants and too much materialism
Cultural Pollution
Marketing's impact
on other businesses
Acquisition of competitors
Unfair competition
Consumer Action
Consumerism
Sellers' rights
Consumers' rights
Environmentalism
Strategies that companies use to
reduce their environmental footprint
Public actions to regulate marketing
Marketing Ethics
Marketing in
Non-Profit Organisations
Social Marketing
Marketing to donors
Commercial Marketing
Marketing to funders