Topic H : Distribution Strategy
Distribution
Channels
Channel Members'
key functions
Number of
Channel
Members
Matching
Contact
Negotiating
Promotion
Physical Distribution
Information
Financing
Risk Taking
1-Stage Marketing Channel
2-Stage Marketing Channel
0-Stage Marketing Channel
3-Stage Marketing Channel
Channel Behaviour
and Organisation
Horizontal Marketing Systems
Multi-Channel Distribution Systems
Vertical Marketing
Systems
Administered VMS
Contractual VMS
Corporate VMS
Marketing
Logistics Functions
Stock Management
Transport
Warehousing
Logistics Information Management
Retailing
Wholesaling
Bulk Breaking
Warehousing
Transportation
Buying and Assortment Building
Selling and Promotion
Financing
Risk Bearing
Market Information
Managing services and advice