EATERI
What
Eateri is a company where we sell any kind of anchovy based products.
When
To decrease stunting, it is better for children to consume anchovies when they are 6 months old as one of the solid food ingredients.
Where
You can find us on Social Media, E-commerce, and Supermarket.
You can buy our product from E-commerce, supermarkets, and our own online platform.
Why
According to dataindonesia.id, Indonesia produced 259,882 tons of anchovies with a value of IDR 6.04 trillion in 2021. One of the islands in Indonesia which is an anchovy producer with promising prospects is Pasar Island in Lampung.
Who
Eateri is aim to targeting all genders ranging from 17 above who live in Jabodetabek, from lower to middle class that has high purchasing power for fish for daily food and who want to start a healthy life.
Eateri suppliers are fishermen from Pasar Island in Lampung.
Studies have shown that incorporating anchovies into the diets of young children can help to improve their nutritional status and reduce the risk of stunting.
Anchovies are also relatively affordable and widely available in Indonesia, which makes them a promising food source for improving nutrition and reducing stunting in this and other developing countries.
According to data from the National Nutrition Status Survey (SSGI) in 2022, the prevalence of stunting in Indonesia is 21.6%.
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How
Customer buy from Online platform: (using JNE/GOJEK)
Customer direct buying: (we provide our product in limited outlets)
High Quality, Friendly Price, Good Service, Contains a lot of nutrition especially calcium that good for bones, and In fact, anchovies contain high iron to form red blood cells for children’s bodies. So, if the children's iron needs are met, it will certainly help them avoid the threat of anemia which will hinder children's growth and development and lead to stunting.
Offer delightful packaging , Share awareness about preventing stunting on business social media, Support a charitable cause about stunting, Advertise on social media to increase sales with prospects, Generate word of mouth to increase sales with prospects, Partnering with supplier
The raw material of Eateri is anchovy.
Intake of protein, calcium, and phosphorus in stunted children aged 24-59 months was significantly lower than children who were not stunted (Atika Setowati Putri, et al, 2022).