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Pernod Wine Challenge, image - Coggle Diagram
Pernod Wine Challenge
Resons to indulge
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an accessory to highly social, festive moments
The emphasis on wine as the go-to drink for more formal celebrations inevitably means that Gen Z and Millennials have fewer wine drinking occasions, going some way to explain their reduced participation in the category.
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Gen Z (younger consumers) are spending more than others, just buying less often
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Prosecco and Champs are teo biggest for ziellenials, despite less income for gen z
High end Prosecco as a Champagne alternative - A way in to spend $$$ but get a great taste and celebratory experience without breaking the bank
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Must tap into the tastemakers, no matter what it is
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Bespoke
Oldes grapevines in the world - Age of grapes as story, new isnt bad, old isnt either.
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