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SMMCG1[BS-1] Leading Strategically, G1 (Vivianna, LEE, Susan, Thet Thet,…
SMMC
G1
[BS-1] Leading Strategically
business models and business model innovation
the reasons for business transformation or replacement
general reason
run out of cash
run into labor problems
badly run
special case
liquor stores
less effective interent-based competition
Business Model innovation
the bookstores and electronic stores
internet retails
the video stores
interent videos services
Netflix
video rental kiosks
Redbox
component of a Business Model
VARS
A:Activities, Resources, Capabilities
internally
outsourced
R: Realization (revenue model)
simple
cash / credit / installment
complex
razor-blade model
freemium model
V: Value Proposition
EVA: Economic Value Added
create more value
reduce the cost
S:Scope (of the company)
which customer segments the business wants to serve?
how many different products/services? (horizontal)
which things want to do by itself
and which activities are outsourced
(vertical value chain)
Interdependent elements of VARS
a good Business Model
providing customer recommendations
customer can get value on the Business Model
value-added services
Definition of business model
A pragmatic theory that explains how an enterprise generates and realizes value
Should not include in business model
Detailed operational
A example of Business model
Netflix
video rental industry
Same business model
Avant
value proposition
best provider of credit products and alternatives for middle-class consumers around the world
Specific to a particular firm
A complete strategy for sustainable performance/ competitive advantage
Key Concept
Coherence
the center of a historically important
Eg.
Soccer team
,
different players
are assigned to
different roles
Fit
Coherent approach
Eg.
Soccer team
External
environment
Eg.
The size of the field and goals may
be different or the kind of turf and lighting may be different.
The rules of the game may be also different.
Attempt
to use strategies that align our internal strengths and external environment
Strategic Fit
SWOT
External
O
pportunities and
T
hreats
1 more item...
Internal
S
trengths and
W
eaknesses
1 more item...
identifies these issues
Exxon-Mobil's issues
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intuitive appeal
easily communicate and establish a rapport with a broad audience
important drawbacks
high abstract level and open-ended
1 more item...
extremely subjective
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confusing categories
1 more item...
doesn't really have a clear connection to specific courses of action
1 more item...
doesn't really have a clear connection to eventual company performance
1 more item...
SWOT - (old strategy
framework )
Key concept
Vision
a short aspirational statement
the future direction
impact of the company
Google
"to provide access to the world's information in one click"
Sequoia Capital invested in Google
The venture capital firm
Good vision statement can be powerful
Companies may achieve and/or abandon their vision and move to a new one
has achieved its original vision and moved on from it
Values
A "code of conduct" for the company and its employees
How we will behave as a company
Has a list of 10 core beliefs
No.6 You can make money without doing evil
Google does not accept pop-up advertising and clearly identities advertised links
The company leaders
The key responsibility to communicate the company's mission vision and values
Enron
Values
communication
respect
integrity
excellence
Behavier
too much risk taking and highly unethical behavior
unlimited greed and cut-throat competition between employees
a failure of its leadership
mission
mission is ultimate goals and objectives so its become a core value or bliefe
what is a good mission ?
focus on customer needs and problem
must be applied in business
emphasize a customer and social value
purpose of the mission
Transparency
Mutual agreement
Inspiration
summarize
three main topics
the role played by a company's mission, vision, and values
business models
V-A-R-S
well-established SWOT framework
coherence and fit
G1
Vivianna
LEE
Susan
Thet Thet
Brianna
Tim
Ellen
Micheal
Strategic intent
special kind of stretch vision accompanied by a strategic plan
Galvanizes and inspires employees
make the company expand its capabilities to achieve that vision
G1, great job! Prof. Lolo
