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W5. Prepare to launch, Nguyễn Nhật Khoa - K20402SN003 - Coggle Diagram
W5.
Prepare to launch
The Lean Approach
Product creation
Concept - Product development - Alpha/Beta test - Launch 1st ship
Customer development
Customer discovery
Mainly listening
Testing hypotheses
Customer validation
Pivot testing
Product-market fit
Customer creation
Using proof of sales
Demand creation
Company building
Minimal viable products
Customer interview
Surveys
Smoke tests
Prototype
Hypothesis and preliminary experiments
Test at least 1 key assumption
Testable and falsifiable
Making the Leap
Issues
Known risks
Reduce uncertainty
Hazards
Leave slack
Known issues
Have answers
Art of the Pitch
Visionary
Decrease competition
Positions positively to others
Shows distinctiveness
Pragmatist
Legitimate
– Can be understood
Plausible and feasible
Symbolic action
Personal
Achievement
Spaces
Stakeholders
Nguyễn Nhật Khoa - K20402SN003