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SaaS Pipeline Conversion Hypothesis Generation, (Company, Customer,…
SaaS Pipeline Conversion Hypothesis Generation
Company
product
quality is poor
product is costly
product is not resolving the needs of the client
internal
sales
inefficiency within the sales team
sales atrgets are too high
marketing
is company using the right channel to traget the customer
is there enough know how about the market channels
reputation
market reputaion is poor
Customer
industry
they are not customising their products as per the industry
they are not customising as per the client budget
sentiment
product is costly
quality is not that great
UI/UX poor
targetting
geography
leads which are easy to convert are not accessed
some locations are not tapped in the first place
Context
technology
change in the technology due which product is no more relevant
regulation
there is some regulation change due to which some clients are not preferring the product
market related
actually there is low demand for the product
Competitor
product comparison
quality comparison
cheaper products
their tech is better
services comparison
their sales team is better
they are offering some value added services
price comparison
their price is lower for the same product
Collaborators
Vendors
Hardware
quality of hardware is bad
suppliers are charging high for the hardware
Software
Latest version of the software is not being suplied
Distributor
customers are not linking the channel in which the product is being distributed