target audience survey
problems and solutions
"taste better"
"being more popular"
"snacks" available in supermarkets
global restaurant
using social media to campaign
create a new brand
"tastier plant based meat"
recipe book
teach others to make tasty plant based meals
pricing
"cheaper"
a recipe book with cheap plant based meals to make at home
more "socially acceptable"
social media campaigns
create merchandise
t shirts
tote bags
hoodies
bowls/ plates
hats
waterbottles
keychains
use social media to campaign and make it well known
design the logo, menu etc
design the packaging
make an instagram account for veggie quest
make a tiktok trend/ challenge or hashtag
design logo, website, packaging
create merchandise
plan event where they sell products
pop up shop
to get an audience
free samples
create a brand selling cheap plant based foods
design logo, packaging and make merch