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Whitbread's decision to internationalise - Coggle Diagram
Whitbread's decision to internationalise
Environmental drivers
Attractiveness of host country
Regionally dispersed
Greater frequency of travel
Significant demand for short stay travel
Political stability
No market leading budget brands
Unsolicited proposals
Consumer spending trends similar to UK consumer
Bandwagon effect
Mergers & Acquisitions
Organisational drivers
Firm-specific factors
Strong brand recognition
Winning customer proposition
Ability to deploy capital
Specific resources and capabilities
Company's culture, vision and mission
Decision-maker characteristics
CEO's international vision and strategy to expand in Germany
Costa coffee demerger