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communication techniques and channels relevant for disseminating…
communication techniques and channels relevant for disseminating information
Communication Channel =
medium
by which a communication message is carried from sender to receiver
communication message is carried from sender to receiver
example of communication
Face-to-face
memo
letter
email
intranet
newspaper
Communication Channel Richness =
amount of information that can be transmitted
Ability to disseminate high/low volume of information given simultaneously
Ability to facilitate rapid two-way feedback
Ability to build personalised communication
High Channel Richness =
face to face
Provides direct experience
instant great deal information
Immediate two-way feedback
personal using presence
Low Channel Richness =
Formal Report
One-way communication
Slow feedback
Not personalised to anyone
HOW LEADERS CHOOSE A COMMUNICATION CHANNEL
Routine =
always
Product price change
Change of schedule
Non-Routine = once a blue moon
Performance appraisal
Change of strategic direction/strategic plan