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Platform Business Models 2 - Coggle Diagram
Platform Business Models 2
III) Pricing in Platforms
The network effects are far more valuable in platforms than the inherent value of the product or service.
WhatsApp vs Telegram
Cheaper than Free
Pricing models
Free to use for consumers
Freemium
Subscription models
Monetize both sides
Intermediation platform (AirBnB)
Ecosystem Access fees
Apple & Android
Pricing models Criteria
Users’ willingness to join
Users’ willingness to stay
Willingness to pay
Willingness to promote the network effects
IV) Platform architecture
platform decisions such as 1. degree of openness and
nature of platform control
Design strategies
Coring
creating a platform
Tipping
Win the war for standards
platform utilities
Define, Create, Capture and Deliver Values
platform value architecture
Winner Takes All (WTA)
Why Do Oligopolies Persist?
V) Platform Competition
Strategies
Staircase
Remora
Racing
Regulation
Issues
Taxing assets
User data utilisation and privacy
Dominance in commercial markets
Ethical considerations
Platform envelopment
Entry of one platform provider into another's market combining its own functionalities, technologies and core with the new market and in the process, create a multi-platform bundle.
This multi-platform bundle leverages 1. common components across platforms and/or 2. user relationships across multiple platforms.
Echo chambers
feed you with the same kind of information