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coca cola, G4 (Eric, Andy, Abby, Andrea, Jenny, Chloe, Johnson) - Coggle…
coca cola
Brief Introduction
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backggound
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Invented in Atlanta,Georgia in 1886
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Business
Model
KP
KA
producing and supplying syrups,
marketing, and distribution
KR
Tangible: unique packaging, iconic
logo, secret formula, workforce
Intangible: brand identity,
trademark, patent goodwill
CS
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RS
Sales: concentrates, syrups,
and finished products
VP
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CS
children, teenagers, young adults,
and soft-drink lovers
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bottling partners celebrities,
non-profit communuties
Challenges & Suggestions
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Suggestions
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the increased costs
reducing unnecessary handing ,labor
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