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SMMC_G1_Introduction to Term Project (TP) & Team Building, G1 (Thet…
SMMC_G1_Introduction to Term Project (TP) & Team Building
Vertical Integration
IT
President information Corp
Enterprise information management and consultancy
Fresh foods
Uni-president superior commissary Corp.
Fresh food manufacture
Logistics :
Retail Support International
Room-temperature logistics and warehousing
Uni- President Cold-CHAIN Corp.
Low-temperature logistics and warehousing
President Transent Corp.
Delivery service
Geographicial Explansion
Chinese Market
multi domestic strategy
laws of host country
adjust to country laws
entry mode
purpose is to relize location and learn experience in order to make direct decision
life style
more important to care quality dan quantty , focus on customer behavior
sorted into three major
Logistic industry
Medicine retail industry
Convenience store industry
Key Activity
1.Production
production fresh foods
various commodities
Logistics
Myship
store to store shopping
2.Retail services(ticketing services)
merchandise sales
foods
entertainment
daily necesities
4.E-payment
mobile app
points
membership
payment
openpoint
5.Online shopping
I-preorder
online shopping platfrom
Horizontal Diversification
1.Related horizlontal diversification
Retail business group
Support business group
Logistics business group
Food and beverage business group
Network Effect
PCSC's membership ecosystem
eg. Foodomo
Two side users increase
Economies of scope
Eg. 7-ELEVEN
Synergy
PCSC
Key Resources
product development
food
ex:Ohlala
drinks
technology
POS system
control the sales information of shopping characteristic
increase revenue
reduce inventory
Mobile App
珍食食
I預購
賣貨便
Open points
CSR
Taken from the community, giving back to society
external and internal stakeholders
investers
supplies
Customers
Employess
Franchisee
Charity
Government
Community
Suggestion for PCSC
Focus on Product differentiation
to compete with other convenience stores
Promote OPEN POINT APP continuously
Introduction
President Chain Store Crop.PCSC(Establish in 1978)
President Enterprises Corp (PEC) Introduce
7-ELEVEN
In past few year-rumors- failing behind on membership degital transformation
reduces the waste of resources,lower the cost of logistics
In 2020,strengthened - digital plaform and servies
store network,sound logistics system, equipment
launched mobile pickup and i-preorder
Integrating retailer, logistic, manufacturing subsidiaries
Uni-president Enterprises Corporation
Divided subsidiaries
Different groups of strategical purposes
G1
Thet Thet
Hsu Mon Aung
Tim
Lee
Ellen
Vivianna
Brianna
Subsidiaries