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Integration-Responsiveness Framework - Coggle Diagram
Integration-Responsiveness Framework
Global Standardization Strategy
Maximizes efficiency
Suitable for industries with standardized products and services
KFC
Uses global standardization in its menu, supply chain, and operational processes
Localization Strategy
Customizes products, marketing, and operations
Suitable for industries with high cultural and political differences between markets
Bosch
Localizes its products and services to meet the specific needs and preferences of different markets
Transnational Strategy
Combines global standardization and local responsiveness
Best for businesses that operate all over the world, but with differences in the conditions of each local market that are important to consider
Natura
This company strikes a balance between following the same standards all over the world while also adjusting their products to suit the unique needs and preferences of each local market.
International Strategy
Focuses on serving a few international markets
Suitable for companies with limited resources or expertise for global expansion
Philips
Concentrates on providing their products to a select number of countries, and they create those products specifically for the market in that area. For instance, they offer different things in China compared to what they sell in Europe or North America