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TimoStore Case Study - Coggle Diagram
TimoStore
Case Study
Target
$200k gross profit within the next 6 months
Average $16.7k gross profit/month
Assumed Data
Timo Current Customers
1 million
50k hardcore fans
Timeline
6 months
What could I provide to customer?
Step 1: Analyse current audience database
Timeline
first 2 weeks
Source Data
Timo Customer Database
Demographics
Income
Behavior
Market & Supplier Research
Objectives
Define Needs of Target Audience
Needed Headcounts
General Manager
Purchaser
Business Analyst
Step 2.1: Build Assortment
Objectives
Define assortment will be matched customer needs
Build assortment sales materials
Needed Headcounts
General Manager
Purchaser
Marketing Team Lead
Copywriter
Source Data
Product Photoshoots
Product Master Data
Product Content
Product Information Management Tools
Timeline: from week 3 to week 8
Step 2.2: Build Strategy to sell assortment
Objectives
Define fully business plan
Step 3: Execution Plan
Define Project Milestone
Detail to-do list per milestone
Team Structure
Commercial Plan
Marketing Plan
Assortment Development Plan
P&L and Cashflow Forecast Plan
Platform Development Plan
Define Sales Channels
To define platform development plan
Budget for develop
Timeline & Resources
Needed Headcounts
General Manager
Business Analyst
Marketing Team Lead
Timeline: from week 5 to week 10
Step 3: Execution Plan
Objectives
Define most important SOPs for execution.
Build needed working templates
Basic trackers with automation processes (like Power BI or Looker Studio)
Complete 1st version of front-end sales platform.
Build-up MKT Material (Social Channels, Blog Posts,..)
Needed Headcounts
General Manager
Business Analyst
Purchaser
Marketing Team Lead
Order Operation Team Lead
Customer Service Team Lead
Logistic Team Lead
Finance Manager or CFO
Timeline: from week 8 to week 12
Step 4: Take Action
Objectives
Follow Plan, take action
Tracking Performance & Revise Plan (if needed)
Manage well CF and P&L
Make sure all SOPs & Tracker is followed & updated
Needed Headcount
All step 3 headcounts
Turn Business Analyst to Data Analyst
Add-in Finance for daily tasks
Timeline: from week 13 and after