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Branded content - Coggle Diagram
Branded content
Types
Advertising-funded programmes
Off-air events
Digital media networks
Online
Mobile or wireless
Contract publishing
Films
Advergaming
Product placement or integration
Efficiency
Achieves media
generates huge media exposure
Serves the marketing communitation
the editorial needs of broadcaster
The history
Brand message intergrating into entertainment property
grow due to media fragmentation
Entertainment created, funded, or produced by a brand