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Why OxyBoost Daily faces some obstacles to become the new choice for daily…
Why OxyBoost Daily faces some obstacles to become the new choice for daily drinking?
Lots of Competitors
Already entered the market before oxyboost
Research the repeat customers behaviour
Benchmark the marketing strategy
Produce similar products
Competitors' Product Testing
Find a unique selling point
Benchmark the collaboration strategy
Lack of Public Awareness about this product
Ineffective marketing strategy
Influencer/KOL
Dokter/tenaga kesehatan
Health/Fitness Enthusiast (Selebriti/Non)
Gen Z/Millenials Influencer (Jerome Polin, Cinta Laura)
Billboard
Instagram ads
YouTube ads
Unsuitable market target
Events Collaboration
Event olahraga (fun run, marathon)
Konser musik
Pertandingan olahraga (DBL, Cup di SMA)
Institution partnership
Gym/Ftiness Club
University events (webinars, etc)
Cafe/Restaurants
Health Institutions
Kurang terlihat di pasaran
E-Commerce
Enhance offline retailers
Supermarket
UMKM (warung)
Lack of Repeat Customers
They don't know the importance of oxygenated mineral water
Produk kurang menjelaskan khasiat
Mencamtukan kandungan pada kemasan
Masyarakat kurang tertarik
Slogan yang singkat tapi mudah diingat
Iklan yang edukatif
Testimoni yang kurang baik
Rasa air yang pahit
Improve the quality control
Air terlalu kental (sulit untuk ditelan)
Packaging rusak
Aroma kurang sedap
Tidak cocok untuk penderita maag/penyakit tertentu
Lack of promotions
Offer bundle/volume discounts
Give merchandise
Memberi point jika membeli dari agen langsung