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TV and Radio - Coggle Diagram
TV and Radio
Interactive advertising
Using the remote control
viewers can press a button and respond to an ads
An Ident
A short film
A logo shown
Advertising
Advertising agency
An advertisement
Commercial break
Financed by the sponsor or brand
Audience
Television ratings
Audience share
The GRP
Main stream media
Terrestrial TV
The audience profile
The viewing, listening figures
Dayparts
The sections of the day
Broadcast or aired to appeal to the particular demographic group