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The Press and Outdoor ads - Coggle Diagram
The Press and Outdoor ads
The Press
Newspaper
Dailies
Weeklies
The national daily press
The regional press
The local press
Tabloids
Broadsheets
Berliner
Tabloid press
Freesheets
Magazines
Published
Choosing titles
detail and dates
the ads policy
distribution figures
ads rate or cost
Choosing a position
The price of an ads varies depending on the position in the newspaper or magazine
Outdoor ads
Type
Roadside
Street furniture
Transit advertising
armbient media
Digital outdoor ads
Effective
Target their consmers
Reach people in their geographical area or catchment zone
Eye-catching-attractive and noticeable
Outdoor campaigns can be measured by opportunities to see (OTS) ot coverage
Disadvantaged
Convey limited information
No guarantee for success
Cost alot