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The Rise of New Technologies in Marketing - Coggle Diagram
The Rise of New Technologies in Marketing
Technology
Scientific knowledge andit applications to useful purposes
New
Recent applications of scientific knowledge
Early tech in the adoption cycle for firms and/or consumers
New technologies
Their adoption antecedents or consequences can only be established experimentally
Scientific knowledge and or its applications in the early adoption cycle with the potential to influence the activity institutions and processes for creating communicationg, delivering and exchanging offerings that have value for customers, clients and society at large
Impact on marketing
Provides new types of data that enable new analitytiv methods
Creates mkt innovation
Supports new forms of interaction among consumers and firms
Requires new strategic mkt frameworks
New forms of consumer and firms interactions
Effectively improve firm-consumer interactions
F. ex: Anthropomorphized chatbots, avatars, augmented reality, facial recognition, etc.
New data and analytic methods
New technologies produce new forms of data which require new methods to process or analyze the data
Future trends
In consumer decision making:
The ability to know the consumers perceptions of new tech; Autonomous products
Broader research for mkt scholars
Social and policy effects of new tech in mkt
The dark side of new tech
Role of new tech in mkt organizations
In Mkt decision making:
Offer real-time or automated decision making; human/AI collaborative teams
Marketing technologist
Marketers who understand the full scope of new tech and how they can translate into insights