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INTRODUCTION TO STRATEGIC MANAGEMENT ACCOUNTING - Coggle Diagram
INTRODUCTION TO STRATEGIC MANAGEMENT ACCOUNTING
PART A: VALUE
SHAREHOLDER VALUE
CUSTOMER VALUE
STAKEHOLDER VALUE
WHICH VIEWPOINT SHOULD BE TAKEN WHEN
DETERMINING ‘VALUE’?
Strategic management
Strategic management describes the process by which an organisation decides:
• the direction it will take
• the industry it will operate within
• the types of products or services it will provide
• its structure, systems and processes
• its goals and objectives.
Organisational viewpoint
Society’s viewpoint
strategic management accounting
is aimed specifically at improving organisational outcomes.
Organisational value chain
Business cycle
Operations (obtaining/producing goods or services)>Sales>Distribution>After-sales service
Support activities
Research and development, accounting, human resources, information technology and infrastructure
PART B: THE STRATEGIC MANAGEMENT
PROCESS
Strategic management accounting—supporting managers
Strategic management Process
Strategic analysis
Internal
External
Strategy planning and choice
Strategy implementation
Strategy evaluation
Performance Measurement
Feedback and Review
Operational management
operational support techniques
cost classifications
CVP analysis
product costing
marginal costing
working capital management.
Strategic management accounting and line managers
Strategic management accounting and service industries
Strategic management accounting and the public sector
Management activities
strategic management-focuses on direction and structure of the organisation and developing plans and objectives for achieving this
operational management- implementation phase of strategic
management
PART C: THE ROLE OF MANAGEMENT ACCOUNTANTS IN STRATEGIC MANAGEMENT
THE ROLE OF MANAGEMENT ACCOUNTANTS
ANALYST, BUSINESS ADVISER, PARTNER
CONTEMPORARY SKILLS AND TECHNIQUES
International Accounting Education Standards Board (IAESB) Matrix of Skills
• intellectual skills
• interpersonal and communication skills
• personal skills
• organisational skills (IAESB 2017).
4 Ways MA Supports Organisations
creators of value—developing the plans and strategies that set the direction of the organisation
enablers of value—supporting management decision-making and implementation
preservers of value—protecting value through effective risk management, controls and compliance
reporters of value—providing clear and detailed reporting.
Professional skills to be achieved by professional accountants
Intellectual
(Intermediate)
Interpersonal and Communication (Intermediate)
Personal
(Intermediate)
Organizational
(Intermediate)
Extension of the traditional skills
• competitor analysis, customer cost and profitability analysis, supplier analysis and external benchmarking—including sustainability perspectives
• industry- and organisation-level value analysis
• strategic costing, life cycle costing and target costing for strategy formulation
• activity-based costing and management for implementing strategic plans
• cost driver analysis, value analysis, benchmarking of operational processes and various forms of budget variance analysis for managing and controlling the implementation process
• applying strategic management accounting techniques to the management, selection, planning and implementation of projects
• strategic performance measurement systems (e.g. the BSC) for managing and controlling the implemen-tation process—and for supporting strategy formulation.
PART D: THE KEY CHALLENGES FACING
MANAGEMENT ACCOUNTANTS
CHALLENGES
Technology
Managing resources
Innovation
CAUSES OF CHANGE IN THE BUSINESS
ENVIRONMENT
THE GLOBAL ECONOMY
Economic turmoil
Structural change
Globalisation
Global competition
Physical and capability factors
Social factors and national cultures
Legal and political systems
TECHNOLOGY
Capital equipment
Information and communication technologies
Cloud computing
• SaaS—software as a service
• IaaS—infrastructure as a service
• PaaS—platform as a service.
Employee-owned devices and open systems
Big data
SUSTAINABILITY
Corporate social responsibility—a stakeholder focus
Environmental reporting
Social reporting
Sustainability reporting
Environmental management accounting
Ethics
Internal Structures
Flatter hierarchies
Offshoring and outsourcing
Joint ventures and alliances
Virtual offices and global teams
Management reporting
Information for management reports
Leading indicators
• External economic factors(e.g. interest rates, GDP and foreign exchange rates)
• Internal factors such as customer satisfaction
• Commodity price changes
Competitor activity
• Estimates of competitor cost structures and pricing
• Analysis of competitor strategies and potential responses
Industry analysis
•Growth and Profitability including life cycle and business cycle analysis
• Impact of current or potential regulations or political changes
Non Financial Performance
•Physical volumes and flows including throughput, emissions and waste
• Employee performance, satisfaction and engagement
•Efficiency and quality results
Projects
• Core criteria including cost, quality and time
• Business cases, approvals and post-implementation reviews
Responsibility Centres
Cost
Revenue
Profit
Investment
PART E: ANALYTICAL TECHNIQUES AVAILABLE TO MANAGEMENT ACCOUNTANTS
VALUE ANALYSIS
Organisation value chains
Industry value chains
STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS
INTERNAL ANALYSIS
Portfolio theory and product life cycles
Product life cycle analysis
Introduction
Growth
Maturity
Decline
Boston Consulting Group growth/share matrix
Stars
high-growth markets and hold a high market share
Cash cows
high market share in a low-growth market
Question marks
low market share in a high-growth market
Dogs
low market share in a low-growth market
EXTERNAL ANALYSIS
PEST analysis
• political
• economic
• social
• technological
Regulation
Corporate social responsibility
Business cycle
boom
recession
depression
recovery
PORTER’S FIVE FORCES MODEL
Force 1: New entrants
Force 5: Existing competitors
Force 3: Customers
Force 2: Alternative or substitute products
Force 4: Suppliers