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AUDIENCE THEORIES - Coggle Diagram
AUDIENCE THEORIES
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HENRY JENKINS - FANDOM
focuses on the impact of technology on the audience, with a specific focus on fandoms.
helps us understand the impact the internet has had on audience interactivity and collaboration.
helps us understand how participatory culture has fostered community and active audiences.
Curran & Seaton would argue that these fan groups have minimal impact and the media landscape is dominated by large organisations.
Livingstone & Lunt would argue that the challenge of regulating digital media exposes fan communities to potential abuse and/or exploitation.
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