Please enable JavaScript.
Coggle requires JavaScript to display documents.
Digital Media and Marketing Principles - Coggle Diagram
Digital Media and Marketing Principles
Smart and Social Media Channels
Overview and Discovering and Targeting the Right Audience in World of Digital Media
Definition
Key Components
Strategies for Identifying the Right Audience
Digital Tools for Audience Targeting
Challenges in Digital Audience Targeting
Programmatic Advertising & Real-time Bidding
Definition of Programmatic Advertising
Understanding Real-Time Bidding (RTB)
Key Components of Programmatic Advertising
Advantages of Programmatic & RTB
Challenges & Risks of Programmatic Advertising
Search Marketing
Definition
Search Engine Optimization (SEO)
Search Engine Marketing (SEM) (Paid Search)
Challenges in Search Marketing
Social Media Marketing
Definition
Key Social Media Platforms & Their Strengths
Social Media Marketing Strategies
Paid Social Media Advertising
Metrics & Analytics in Social Media Marketing
Challenges in Social Media Marketing
Marketing Attribution
Definition
Types of Marketing Attribution Models
Importance of Marketing Attribution
Challenges in Marketing Attribution
Tools for Marketing Attribution