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MEDIA LANGUAGE THEORIES - Coggle Diagram
MEDIA LANGUAGE THEORIES
ROLAND BARTHES - SEMIOTICS
focuses on
meanings derived from signifiers and connotations
, leading to
myth
status.
for
deriving meaning directly from texts
and their individual/collective signifiers.
doesn't take into consideration CONTEXTUAL
elements, only the textual elements.
Levi Strauss' binary opposition
, is more concerned with
overall oppositions
rather than individual elements.
Todorov
would argue that
meanings are conveyed through narrative
rather than individual elements.
TZVETAN TODOROV - NARRATOLOGY
focuses on
meanings derived from narrative structure
and their
ideological significance
.
for
deriving meaning from stories
, especially in terms of
disruptions and how they are resolved.
Levi Strauss' binary opposition
, is more
concerned with structural oppositions
rather than narrative structure.
Neale
would argue that
narratives are constantly evolving and changing
, making the
5 stage structure redundant in today's media landscape.
STEVE NEALE - GENRE THEORY
focuses on how
genres rely on repetition and convention
but also
variation and change
.
for
categorising media texts
and
comparing/analysing codes and conventions
.
genre can also
effectively communicate meanings through conventions quickly
.
Barthes
would
only focus on the immediate genre text
without considering the genre canon
it belongs to.
Hall
would argue that
genres often result in stereotyping.
Curran & Seaton
would argue that the
mainstream media landscape is more concentrated now and this restricts variation.
CLAUDE LEVI-STRAUSS - STRUCTUALISM
focuses on narratives which use
binary oppositions
and these have
ideological significance.
for
deriving meaning and helping us understand universal concepts
like good vs bad and man vs woman.
Gilroy
would argue that these
oppositions have caused overly simplified oppositions
which
construct racial hierarchies.
Butler
would argue that
structuralism has promoted gender binaries
which
mask the complex nature of sexuality.
JEAN BAUDRILLARD - POSTMODERISM
focuses on how
postmodern media have created a hyperreality
and there are
no true meanings
any more,
hyperreal inertia.
helps us understand the
impact of digital media
and how it has
blurred our understanding of meanings and reality.
Barthes would argue that evvery media text has meaning, and these are clearly conveyed through the process of signification.
Jenkins would argue that meaning, on the digital platform, are created and explored collaboratively by the audience.