Please enable JavaScript.
Coggle requires JavaScript to display documents.
How effective are MLB loyalty programs in retaining and expanding the fan…
How effective are MLB loyalty programs in retaining and expanding the fan base?
key people
Noah Garden (MLB Chief Revenue Officer)
Chris Marinak (MLB Chief Operations & Strategy Officer)
Rob Manfred (Commissioner of MLB)
Morgan Sword (EVP, Baseball Operations)
strengths
there is a lot of information on loyalty programs as a whole
top loyalty programs
different types of loyalty programs
what each ones offer and dont
https://joy.so/sports-loyalty-program/
weaknesses
to read a lot of articles i have to pay ):
not finding very specific information about the effectiveness
only finding loyalty programs that are general not specific
key ideas
Fan Engagement
MLB Ballpark app’s rewards and team-specific programs (e.g., Cubs’ "Marquee 360" or Yankees’ "Pinstripe Pass")
Experiences Drive Loyalty
Programs offering behind-the-scenes access, meet-and-greets, and early ticket sales have helped deepen fan loyalty.
Ticket Sales & Spending
contribution
i want to fine more specific ways loyalty programs can help NEW and up and coming fan bases
find new innovative ways for development
what is currently working for the MLB right now??
has there been any set-backs?