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2025 goals - Coggle Diagram
2025 goals
Case Study Availability
Create web page template (SM, CO)
Review Zennify
DS to complete
Create snapshot case study template
Create long form case study template
Review with DS
Build new case study social creative
Define approach for sharing internally
Review with DS
Create outline
Refine case study pipeline process
Map out/update existing case studies
CO1037 Fidelity Case Study
CO1038 Otter Products Case Study
CO1039 Box Case Study
CO1040 OVO Energy Case Study
SM1041 Zennify Case Study Landing Page
SM1074 NormAI Case Study
SM1080 NormAI Project Overview
SM1091 Constangy Snapshot Case Study
SM1095 Project Performance Report - Legal Tech
SM1096 Project Performance Report - Start Up
S&M Group Employer Branding
Create new S&M candidate briefing pack
Regional versions
US Version
UK version
Update careers page on stottandmay.com
Imagery
remove old staff
New icons
Content
Intro
Stats
Story
Core Values
Testimonials
Benefits
culture
Reasons to join
Refine presence on Hunted (if relevant)
(updated a month ago, no changes needed)
LN to inform
Build out internal social creative library
Anniversary
Promotion
Job tiles
Create LinkedIn showcase pages
Define CTAs for showcase pages
Keep briefing pack up to date
Calendar Review session every 6 months
Paid Social Alignment
Build/refine TOFU, MOFU, BOFU campaigns
Experiment with ad creative (e.g. video)
Experiment with ad copy
Build out retargeting audiences (LI/FB)
Explore FB for lower CPL
Build lookalike audiences (customer wins)
Explore Cognism options for targeting
Talent Solutions Enhancements
Build best practice around CV delivery
Word cover page
Paiger options?
Research options for project tracking
Trello
Monday
Asana
Shared Calendar
Define responsibilities to drive traffic
Consultant input
Organic social
Paid social
company focus
role focus
site focus
Find opportunities to scale execution
Create improved dashboarding/reporting
Excel merged into InDesign
Microsoft BI
Excel Doc
Introduce candidate feedback surveys
Refine questions
Build report
Process for when surveys are sent
All at once
Smaller surveys at set milestones
After pack signed off, client gets pack specific survey
After placement, candidate gets consultant feedback survey
Timed surveys
Bring examples of our work into campaigns
Video overviews
Display of products
Testimonials