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The Strategy of International Business - Coggle Diagram
The Strategy of International Business
Assess approaches to create value
The cost leadership
The differentiation strategy
The integrated cost leadership-differentiation
Configuration
The idea of strategy in the MNE
External Influences
Strategic process
Define Vision & Mission -> Set Strategy -> Configure Activities
-> Create Value -> Firm Performance
Profile how executives make strategy
Industrial organization (IO)
Resource based view (RBV)
The features and functions of the value chain
Primary Activities
Support Activities
Resources, capabilities, and competencies
resources
capabilities
competencies